iPhone, lawl.

How to ruin the hype you built up with the iPod.

Step 1: Believe your own hype.
Step 2: Release the phone on a single network.
Step 3: Install a kill switch to feed your ego and piss customers off.
Step 4: Re-release the phone because you left out features that should have been there in the first place.
Step 5: Block app's that compete with your own and steal there feature sets.
Step 6: Ignore your app dev's and watch them run to another competing open source project.
Step 7:...
Step 8: Profit(?)